Master Communication & Digital Marketing for Fashion

STUDY WHILE WORKING VIA E-LEARNING

Communication & Digital Marketing for Fashion students follow the first-year course in Fashion & Luxury Management master’s via e-learning. This distance learning method allows students to follow this course from all over the world, to join key companies in the fashion and luxury sectors by combining training and professional activity. The course is offered on a sandwich basis: professionalization contract or apprenticeship.

The second year of training, also via e-learning, specializes in fashion communication and digital marketing, with a focus on acquisition and conversion levers, PR & social media best practices, e-merchandising and UX concepts, as well as an opening on visual identity and fashion photography.

Throughout the two years of training, students benefit from :

• online courses written by professors or professional speakers who are experts in their field
• face-to-face courses offered in the form of multi-year seminars led by professional speakers who are experts in their field
• individual or group work on real cases proposed by a partner company or representative cases
• individual coaching to assess the skills and professional resources acquired
• e-learning support
• internships or work experience to develop skills in the field

Each student also benefits from individual monitoring for the carrying out of their professional project and their search for a work placement. This advantageous context enables students to widen their knowledge base and further their professional skills.

75% of students surveyed in 2021 are satisfied with their e-learning course.
LISAA benefits from a network of more than 1500 partner companies.
96.3% of students on sandwich-course programmes are on apprenticeship contracts and 3.7% on professional training contracts.

A CROSS-CHANNEL APPROACH TO COMMUNICATIONS STRATEGIES

The arrival of Web 2.0 has broken down the barriers between creatives and designers of fashion and luxury brands, marketing and distribution services, and, finally, customers. Interaction has become continuous, direct and two-way. This revolution places new media and their raw material, the image, at the centre of communication, marketing and positioning strategies of the companies in this industry.

This new programme at LISAA Mode aims to train multifaceted professionals able to understand both the challenges of new media and strategic marketing, and also to interact closely with pure creatives, whether they are in digital, marketing, communications or retail teams.

The course seeks to combine an understanding of the fashion industry, the arrival of new media in communication and marketing strategies including branding and content creation, but also the omnichannel approach that is currently revolutionising retail.

At the end of the course, graduates are able to apply the skills they have acquired in order to monitor and establish a marketing diagnosis, define the marketing strategy and draw up the marketing plan, conduct the brand management and communication strategy, conduct and manage operational projects, conduct the distribution and merchandising strategy, manage the teams and the department and, finally, master the specificities of the fashion and luxury sector.

STATE-RECOGNISED LEVEL 7 QUALIFICATION*

The Communication & Digital Marketing for Fashion course leads to a *qualification of Luxury Marketing Manager - IDAA-LISAA, NSF 312 - level 7, listed on the French Register of Professional Certifications (RNCP), by decision of France compétences on November 10th 2021. The certifying nature of the training and its relevance to the needs of the job market are recognized by the State and the European framework of certifications.

Assessments are carried out according to several criteria adapted to the type of course, mainly in the form of case studies. These assignments are to be carried out individually, and remotely. Their validation is necessary to obtain the qualification. The diploma is also sanctioned by an end-of-studies dissertation that verifies the student's mastery of the specificities of the Fashion and Luxury sector.

If the student does not obtain the RNCP qualification, it should be noted that if he or she has validated all the skills relating to a block, this block of skills is acquired.

Success rate for certification: 96%