WHAT ARE THE AIMS OF THE COURSE?
Fashion is a constantly evolving sector, overtaken by new trends, new technologies, new modes of consumption and new concerns. The role of the fashion designer is to give meaning to all these changes by integrating these new uses linked to the evolution of their environment into their creations.
Fast fashion: designers need to adapt to this with agility and adaptability, as brands place ever greater emphasis on creativity to stand out from the crowd.
New technologies: their use enables companies to personalise their customer experience even more. Designers are better able to identify their targets and adapt their creations. They also affect production technologies. The challenge lies in the ability to put technological tools to work for the sector's professions while preserving manual know-how.
The customer experience: companies are focusing their strategy on the customer experience. The stylist must therefore know how to work in collaboration with all the support services. The advent of social networks has also changed consumer behaviour. Product co-creation methods are emerging, enabling companies to juggle between supply-side marketing (from individual designers) and demand-side marketing (from feedback from the field).
Multi-channel distribution: distribution methods are diversifying, enhancing the customer experience. E-commerce is experiencing strong growth, with the emergence of e-commerce giants breaking market codes. To counter this, the work of the stylist, centred on the proposal, choice and combination of products, must be ever more imaginative in order to offer consumers what they want, in line with their values.
Corporate Social Responsibility (CSR): as fashion is the second most polluting industry on the planet, consumers are now looking for products that respect the environment and people. Players in the sector are therefore focusing on research and innovation: new materials that consume fewer natural resources and have no negative impact on the environment, upcycling, etc.
WHAT SKILLS WILL YOU ACQUIRE?
The skills acquired during this bachelor's degree will prepare you for the world of work. By the end of the course, you will be able to :
- Define the creative brief for a collection in line with the brand's positioning
- Develop and structure a collection
- Manage the production of a collection, from prototyping to design
- Promote a collection to in-house teams, partners, decision-makers and/or fashion professionals
HOW DOES THE BACHELOR STYLIST / FASHION DESIGNER COURSE AT LISAA PARIS WORK?
The Bachelor Stylist / Fashion Designer is a 3-year course. It is possible to join the programme from the 1st year or during the course.
The course is taught in French or English.
You can extend your Fashion Designer training with the Fashion Design and Brand Creation Masters at LISAA Paris or the International Fashion Director Masters, the second year of which takes place at NABA in Milan.
If you are interested in fashion business, you can also study for one of LISAA's e-learning and sandwich courses:
KEY EMPLOYMENT FIGURES
In mainland France, the regions with the highest employment in this sector are undoubtedly Nord-Pas-de-Calais and Ile-de-France. However, many designers are also in demand in Provence-Alpes-Côte d'Azur, Brittany and Rhône-Alpes. The Paris Basin is very attractive, with almost 75% of hires planned to date. 38% of companies planning to take on new staff consider the positions difficult to fill.