Digital Designer
Job profile
The digital designer creates the visual identity of digital content. In addition to graphic design, this interaction specialist defines the user interface and how it works.
They work on the creation of digital projects such as websites, software and so on. Their role is to create a relevant interactive product to guide users correctly.
Digital Designer: The Overview
Similar titles: Digital Designer, Digital Graphic Designer, Digital Conceptor.
Level of education: Bachelor's degree (Bac +3) to Master's degree (Bac +5).
Employability: Good.
Starting salary: Up to €2,400 gross/month.
Experienced salary: Up to €5,900 gross/month.
What is a Digital Designer?
In the digital world, a digital designer creates graphic designs aimed at interacting with users. They work on creating digital projects (websites, mobile apps, software, video games, etc.). Digital designers are responsible for developing the interactive visual communication of these contents. To fulfill their mission, they consider the user experience to design an attractive and ergonomic interface.
What Training is Required to Become a Digital Designer?
After obtaining a high school diploma, a 3- to 5-year education is required to pursue a career as a digital designer. The Bachelor's in Graphic Design specializes in graphic design professions and trains students in visual communication. Upon completing this degree, the Master’s in Artistic Direction for UX/UI Design provides advanced education.
What Are the Responsibilities of a Digital Designer?
As the driving force behind the graphic design of digital media, the digital designer is involved throughout the project. They conceptualize its visual appearance and develop its graphic charter. The digital designer ensures a seamless user experience.
Designing a Visual Identity and Creating a Graphic Charter
The digital designer develops the visual identity for digital media. They create graphic designs that coherently reflect the image of a brand, company, or product. These graphic elements (layout, logo, colors, etc.) help clients stand out to users. They also draft the project's graphic charter. This document outlines the guidelines for these elements, such as font type and size. Adhering to these standards is essential for maintaining visual communication consistency.
Optimizing the Digital Interface to Enhance User Experience
User interactions are central to the digital designer's creative process. Their graphic design is tailored for use on technological devices. The digital designer assembles graphic elements to create an interactive interface and intuitive user experience. From layouts to text and colors, each design is carefully planned to ensure smooth navigation.
Building the Digital Design Prototype
After understanding client requirements, the digital designer conceptualizes the project. They then design the visual elements on a computer and arrange the graphic components. Prototypes are created to ensure the interface works correctly. Using design tools like Figma or Adobe XD, they present a prototype to the client. This version can be refined based on feedback.
Skills Required to Become a Digital Designer
Digital designers are versatile and creative. They combine artistic skills to express their ideas and technical knowledge to master design tools. Digital designers also have a good understanding of digital communication and marketing.
Artistic Sensitivity, Creativity, and Versatility
Creative professionals in this field have a strong passion for visual and graphic arts. Digital designers bring their ideas to life. Their artistic flair allows them to embrace a concept and translate it into digital projects. Versatility is also vital, requiring knowledge across multiple disciplines (typography, color psychology, etc.) to design cohesive graphic works.
Proficiency in Graphic Design Tools and Technical Skills
Digital designers are proficient in design tools to successfully complete projects. They create prototypes with graphic software (Illustrator, Photoshop, etc.). This phase often requires programming knowledge (HTML, CSS) to understand user interface development. They also use prototyping tools (Framer, Penpot, etc.) to produce beta versions of their designs.
Strong Knowledge in Digital Communication and Marketing
Effective communicators, digital designers excel at presenting products, information, or services. These graphic elements reflect the client’s brand identity. A solid grasp of digital communication and marketing is essential to convey messages and promote them effectively. Good interpersonal skills are also important for collaborating with different teams (marketing, developers, web designers, etc.).
What is the Salary of a Digital Designer?
At the start of their career, a digital designer earns around €2,400 gross/month. An experienced professional can earn up to €5,900 gross/month. This salary varies depending on employment status. As a freelancer, income depends on client orders and reputation. In a company (web agency, advertising agency, etc.), salary fluctuations depend on experience and company size. With years of experience, a digital designer can progress to become a digital project manager.
Training to Become a Digital Designer with LISAA
From high school graduation, preferably with an STD2A diploma (Sciences and Technologies for Design and Applied Arts), students can learn the fundamentals of this profession at LISAA Paris Graphic Design School. Over three years, the Bachelor's in Graphic Design program equips students with essential skills for visual communication.
This program at the Institut Supérieur des Arts Appliqués helps students acquire technical skills, foster creativity, and strengthen their image culture. Courses are offered in both French and English. This comprehensive curriculum covers graphic creation across various media, including motion design, UI design, visual identity, and more.
Following this program, the Master’s in Artistic Direction deepens knowledge with a two-year advanced training course. Download the brochure for more details or request a consultation.
