Luxury chief brand officer
Job profile
Are you passionate about the world of luxury? Would you like to work in a field that combines your interests in fashion and marketing? The position of fashion and luxury product manager might be just what you're looking for. This job requires an artistic sensibility, as well as well-developed commercial and managerial skills. Find out if the profession of product manager in the clothing sector is right for you.
Fashion and Luxury Product Manager: Overview
Similar titles: product manager, product developer, or product manager;
Education level: from bachelor's degree (3 years) to master's degree (5 years);
Employability: good;
Starting salary: 2,500 euros gross monthly;
Experienced salary: 4,200 euros gross monthly.
What is a Fashion and Luxury Product Manager?
The fashion and luxury product manager holds a strategic position in the company they work for. They anticipate future trends and consumer desires to propose new products to develop. The product manager oversees each project, from its inception to its commercialization. Their role is to act as a liaison between all the involved teams. They are in contact with the manufacturing plant, the marketing team, raw material buyers, etc.
What Training is Required to Become a Fashion and Luxury Product Manager?
Various training programs, from bachelor's to master's degrees, are available to access the position of fashion and luxury product manager. To pursue this profession, enroll in a program combining design, marketing, and management such as:
- Bachelor in Fashion Design/Textile Design;
- Master's in Fashion and Luxury Management;
- Master's in Fashion Marketing & Sustainability.
What are the Responsibilities of a Fashion and Luxury Product Manager?
As the real conductor within the company, the product manager manages projects from A to Z. From creation to distribution, including negotiations and marketing, the product manager performs numerous tasks.
Overseeing the Development of a Luxury Line from Creation to Distribution
The product manager develops collections. They oversee the process from prototype creation to product sales. The product manager collaborates with the designer, manufacturers, raw material buyers, and the marketing department. The product manager also creates technical product sheets. They ensure the implementation and adherence to manufacturing and commercialization deadlines.
Negotiating the Price of Materials Needed for Fashion Collection Production
Responsible for purchasing raw materials, the product manager negotiates margins with international buyers. They study the market, analyze competition, and find the best suppliers. The product manager must have strong commercial skills to negotiate and reduce product costs. They then estimate manufacturing costs and evaluate the sales price of the items.
Developing a Marketing Plan for Luxury Products
Defining a marketing plan, contributing to brand development, and implementing a sales strategy are some of the non-exhaustive tasks of the product manager. In collaboration with the brand's marketing department, they deploy a marketing plan focused on the customer experience. The product manager also participates in financial analysis, branding, and communication.
What Qualities are Required to Become a Fashion and Luxury Product Manager?
To be a product manager in the clothing sector, you need to decipher trends. This multifaceted profession also requires skills in communication and marketing.
Identifying Trends and Consumer Desires in Fashion and Luxury
The product manager works closely with the company's designers. They propose the development of new pieces that are likely to appeal to the public. The product manager must have a rich knowledge of the luxury sector. They need technical skills in clothing, knowledge of fashion history, and the ability to anticipate trends.
Being Meticulous to Offer High-Quality Fashion and Luxury Products
Once product manufacturing begins, the product manager is involved at every development stage. They brief the factory responsible for creating the pieces, validate prototypes, and handle raw material purchases. These various tasks require a lot of rigor. The fashion and luxury product manager ensures the commercialization of impeccable quality products.
Having Relational Skills for Effective Communication with Teams
The product manager interacts with multiple departments within the company. Besides production factories, they collaborate with the marketing and product distribution departments. The product manager ensures the cohesion of different teams around the ongoing collection and the achievement of objectives. To excel in this profession, one must possess pedagogical skills and excellent leadership.
What is the Salary of a Fashion and Luxury Product Manager?
- Junior Product Manager: starting at 2,500 euros gross per month;
- Senior Product Manager: up to 4,200 euros gross per month.
Training to Become a Fashion and Luxury Product Manager
To become a product manager, you need solid artistic skills. Management, communication, and marketing skills are also essential. Train for this ever-evolving profession with degrees from LISAA. The Institut Supérieur des Arts Appliqués offers several programs such as the Bachelor in Fashion and Textile Design, the Master's in Fashion and Luxury Management, or the Master's in Fashion Marketing & Sustainability.
Contact LISAA now and determine together the most suitable training for your career project.
