Multimedia Art Director

Multimedia Artistic Director: Summary

Similar titles: digital artistic director; web artistic director.

Education level: Bachelor’s (3 years) to Master’s (5 years).

Employability: good.

Starting salary: between 2,500 euros and 3,000 euros gross per month.

Confirmed salary: between 3,000 euros and 5,000 euros gross per month.

What is a Multimedia Artistic Director?

A multimedia artistic director's role is to propose a coherent multimedia project aligned with the client's services and products. They may design a mobile app, a website, an advertisement, or an audiovisual production.

The digital artistic director thus creates a multimedia work and transposes it to various communication media (photos, illustrations, videos, 3D images and animations, etc.). They also supervise the team responsible for its realization while ensuring technical follow-up.

What training is required to become a Multimedia Artistic Director?

To practice as a multimedia artistic director, you need to follow specific training after high school. This training will allow you to master the art of graphic creation and develop skills in visual content production.

Bachelor’s (3 years):

Bachelor in Graphic Design.

Master’s (5 years):

Master in Artistic Direction.

What are the duties of a Multimedia Artistic Director?

A multimedia artistic director is an expert who works directly with their client. After analyzing their needs, they develop a creative strategy adapted to the environment and competition. Then, they take care of the design and follow-up of the proposed graphic design project.

Studying client needs and developing a creative strategy

From the first meeting, the digital artistic director studies the client's positioning. They inquire about the needs of the client and their target audience. The multimedia artistic director also considers the technical constraints of various digital media. They thus develop a coherent creative strategy.

Designing and executing a graphic design project

The digital artistic director then creates striking and attractive graphic concepts. They are responsible for designing the client’s overall visual identity. They create various elements: mockups, animations, illustrations, logos, etc. This design professional also produces a summary document for the team responsible for executing the project.

Technical follow-up and management of a multimedia project

Finally, the multimedia artistic director coordinates all project stages. They select and manage work teams. They ensure the budget and deadlines are met. They carry out technical follow-up and ensure the created elements remain consistent. This multimedia manager is also responsible for presenting and delivering the various creations to the client.

What qualities are needed to become a Multimedia Artistic Director?

Highly creative, the multimedia artistic director has knowledge in the field of art. They are also distinguished by their advanced technical skills. Thanks to their communication skills, they collaborate easily with their client. The digital artistic director also demonstrates a strong team spirit.

Creativity and artistic skills

The multimedia artistic director's job involves creation. This professional must use their imagination to propose innovative ideas. They also have solid artistic skills, mastering drawing, photography, design, animation, etc.

Technical skills

A digital artistic director works daily with digital tools. They, therefore, possess advanced technical skills and easily handle the following multimedia design software:

• Photoshop;
• Illustrator;
• TVPaint;
• InDesign;
• Adobe XD;
• Figma;
• SketchUp.

Communication skills and team spirit

The digital artistic director is a true conductor. They coordinate a large team composed of graphic designers, developers, mock-up artists, motion designers, etc. Good communication skills are essential to achieve the desired artistic results.

To successfully complete the client’s multimedia project, they must also demonstrate team spirit. This way, they can work more effectively with the various project collaborators.

What is the salary of a Multimedia Artistic Director?

The salary of a multimedia artistic director is very attractive. It ranges between 2,500 and 5,000 euros gross per month. A junior profile can expect a monthly salary between 2,500 and 3,000 euros. The salary of an experienced artistic director easily reaches 5,000 euros. These differences depend on the level of professional experience and the type of project managed. The more prestigious the project, the higher the salary.

Where can a Multimedia Artistic Director work?

The multimedia artistic director works freelance or within a company. They can work in:

• a graphic design agency;
• a multimedia production studio;
• an advertising and communication agency;
• an interactive design company;
• a company specializing in video game development;
• a publishing and visual production house.

Training to become a Multimedia Artistic Director with LISAA

To become a multimedia artistic director, follow one of the courses offered by LISAA. The Higher Institute of Applied Arts is an institution recognized by the Ministry of Culture. Created in Paris in 1986, it also has several campuses in the provinces.

Do you want to train as a digital artistic director? Join the Bachelor in Graphic Design in Paris, Rennes, Nantes, or Strasbourg. This three-year course can be taken in French or English. Note that you can also complete it as an apprenticeship in Bordeaux, Toulouse, and Montpellier.

During this Bachelor’s program, you will learn to design a targeted visual communication strategy. You will experiment with all types of media: interactive media, illustrations, print, and packaging. You will be able to carry out a graphic creation project and produce original and meaningful images.

Do you want to enhance your skills? Consider completing this course with a Master in Artistic Direction/Animated Media. To learn more about this program, we invite you to download our brochure.