Trendbook design for Promostyl

The second-year LISAA Fashion Paris students submitted particularly accomplished work. In groups of four, they were set the challenge of designing trend-forecasting books for the international trend-forecasting agency Promostyl.

And it was mission accomplished according to the judging panel, which included teachers as well as Eva Dupouy, communications director at Promostyl, and Eleonora Tukhfatullina from the sales and international department, who works with countries such as Russia.

The students pitched their project on 5th December, enabling them to experience real professional conditions in the second year of their studies.

Following a vote, the projects by Carla Boré, Georgie Salama and Antoine Morin were rewarded, giving them the opportunity to undertake an internship of between one and three months within the company.

"It is important [for students] in the second year to have a notion of trends before designing their collection in the third year," explains one of the judges.

Suggesting a range of colours and palettes, intellectualising, contextualising and thinking about fashion, knowing how to talk about a concept, and ensuring the coherence between silhouettes, subjects and prints are essential concepts in this business.

This is why this partnership is key, enabling students to work, from their second year, in the sector in which they will be soon be employed.

Present in more than 20 countries, Promostyl is the leading trend agency on an international level. Through its network and teams of experts, it provides trend books, product forecasts and industry news reports.

Dedicated not only to professionals but also to students, who will be future stakeholders in the industry, this service is a real strategic tool enabling future developments and trends in marketing and textiles to be anticipated.