Students rally together for Earth Hour organised by WWF France
WWF France has launched a challenge for LISAA Paris graphic design students: to make a video for the biggest global movement against climate change.
EARTH HOUR – A GLOBAL EVENT
On Saturday, 30th March at 8.30pm, the Eiffel Tower in Paris, the Pyramids in Egypt, the Burj Khalifa tower in Dubai and Big Ben in London each turned off their lights, one after another, for an hour.
This symbolic gesture has become customary over the past 12 years, as climate change has increased.
Organized by the WWF, this operation is a grassroots movement inviting whoever wishes to participate to join.
"Earth Hour is an hour to remember together how precious our planet is and inspire people to rally together for it," explains Isabelle Autissier, President of WWF France.
ENCOURAGING PEOPLE TO PARTICIPATE IN EARTH HOUR
As part of this grassroots movement, WWF France has set Digital Artistic Direction master’s students at LISAA Graphic Design Paris the challenge of making a video with the aim of raising ecological awareness and encouraging people to participate in Earth Hour.
As a team, the students proposed a one-minute motion design video illustrating the importance of nature and the need to take care of it.
It was a particularly stimulating project for the students.
As they are very aware of ecological issues, they were excited to work with WWF.
François Vermorel, Head of Studies of the Digital Art Direction master’s at LISAA Graphic Design Paris
A WORLD WITHOUT FILTERS
In order to decide between the students, the WWF appealed to the likes of its followers. Once the votes were counted, it was the mini-film Un monde sans filtre, made by Inna Marculescu, Héloïse Fournier and Jordalie Boungat, that won the competition with more than 1,200 likes.
The story of Mark, who takes photos of landscapes and hides their state behind filters, evoked a certain reality for Internet users.
The students were able to see their video being shared on all of WWF France’s social networks on the 30th and 31st of March, Earth Hour weekend.
To discover the other student projects, visit our Vimeo channel.
